No wonder behavioural finance continues to be a fascinating subject matter for researchers.
Time and again, the investors fall victim to herd mentality where their fear of missing out leads them into irrationality. What should an investor do then?

-Focus on fundamentals and maintain a steady asset allocation according to their profile

-Consider both macro and micro ( investors suffering due to choosing micro over macro instead of balancing is a cliche). Will cover macro vs micro debate in a post soon

-Long term low cost investing according to risk profile ( stop taking stock tips from media ‘experts’)

Coming back to fundamentals, why invest in a business just because it's a buzz word? Having a strong business model backed by fundamentals should be core to investments. ( forgot the dotcom crash eh?)